Lead Gerenation
We use digital channels and has been undergoing substantial changes in recent years from the rise of new online and social techniques. In particular, the abundance of information readily available online has led to the rise of the self-directed buyer and the emergence of new techniques to develop and qualify potential leads before passing them to sales. Collecting a lead means that you have already skipped the first two steps of the sales cycle which are the dreaded prospecting and cold-calling and can directly proceed to a warm call.